US consumers prefer sustainable and local food. According to a recent survey, 77% of Americans list sustainability as a priority when making food choices, 89% consider where a product is produced when making food purchasing decisions, and 66% would pay more for food that is produced close to home. However, the number one reason for purchasing food is still whether the family enjoys it.
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Weekend Briefing No. 8
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US consumers prefer sustainable and local food. According to a recent survey, 77% of Americans list sustainability as a priority when making food choices, 89% consider where a product is produced when making food purchasing decisions, and 66% would pay more for food that is produced close to home. However, the number one reason for purchasing food is still whether the family enjoys it.